Introduction

The Marketing and Campaign management solution is a complete tool for managing, tracking and measuring targeted marketing campaigns, events and traditional campaigns. Building lasting and more profitable customer relationships means executing effective, timely marketing initiatives across all of your sales channels.

Benefits

Allow you to generate more leads per dollar by creating powerful and effective campaigns on the fly.

Manage and deploy campaigns end to end, and assign tasks to other individuals and departments.

Increase opportunities and awareness about your products and services across your target segments.

Track responses and results from campaigns, understand which campaigns work best for you.

Create customized contact processes for a set of campaign responses based on the product or service being promoted.

A Common repository to share marketing materials across the organization.

Use intelligent tools to mine your data.