Contact Management
Introduction
Contact Management is the
fundamental base for managing customer information and is the most utilized
layer to build information on the customer. Most organizations use Contact
Management solutions once they decide to move away from their spreadsheets and
files containing information related to
customers.
Benefits
The Contact
Management concept is built around the need to maintain and hold up to date
customer information and benefits in the following ways:
Maintain a list
of all your customers with up to date address
A Set of calendaring and
task management rules to set appointments with customers
Create business
fields of importance to your organization.
Print labels and other
information to assist your direct mailer activities.
Send personalized
announcements by fax and e-mail to your contacts database.
Easy
reporting tools based on customer information

Contact Management